Long ago, a late-night public radio host turned late-night news editor took his talents to Washington, D.C. to cosplay as an ad executive. After a series of fun/fortunate events, patience and clever wordplay, his dreams of writing for big brands and bigger causes came true.

After a decade+ of managing digital messaging and creative direction for consumer brands, government agencies, political committees, and non-profits, he figured he’d start his own thang.

Effective communication is art—it ain’t great if it can’t resonate. Ideas should be generously inspired by music, nature, good humor, cultures, and politics but… ya gotta know your audience.